To the right is the longest ad in Super Bowl history priced at $9 million and promoting a car that is said to define luxury using Detroit and Eminem as a benchmark. Can you create luxury for $19-24k? Probably not. By comparison you have the Audi A8 at $88k who also had a Super Bowl commercial last night. They might convince me that they are luxury – not that Kenny G* is any little more ‘luxury’ than a rapper. To be honest the likelihood that I will own either one of the cars is slim to none. (Audi A8 ad after the jump.)
My issue? Should Chrysler be spending $9M on the Super Bowl? I’ve heard the argument before – and yes – I am talking about it today. That might make it worth the money but clearly I am not their target market and won’t be purchasing a Chrysler 200. I’m not likely to ever drive a 200. So this probably isn’t a completely fair statement but wouldn’t $9M be better spent on designing and building a better car? Is the Motor City really back? If so does that mean we can have the money the U.S. taxpayers ‘loaned’ to you back? Any of it? Are we talking about the same Detroit? Maybe this is what you meant.
I hate to point it out but just maybe the Super Bowl ad was in poor taste. Wonder what the people that still live in the Motor City think? All that being said both ads are pretty cool and mopped the floor of just about anything Coke or Budweiser did. The big winner is still The Force (VW).
* I am assuming this is not a relative of our own BobG or I would already be friends with them on Facebook.
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